Armani Rouge d’ Armani 400 Review & Swatches

Giorgio Armani Rouge d' Armani 400

Giorgio Armani Rouge d’ Armani 400

When I bought my Armani Maestro foundation, there was a gift with purchase going on so I decided to pick up a couple other items and get the (excellent) GWP. One might think that I already have enough red lipsticks – but I always have room in my vanity for a truly fabulous red, and Rouge d’Armani 400 is just that.

The packaging is luxurious; it’s hard to tell from the photo, but the case is an interesting twisted oval shape, rather than being round or oval.  It has a magnetic closure with a satisfying click.  It’s a little bit heavy, but not too bad.

Giorgio Armani Rouge d' Armani 400 swatch

As you can see from the swatch – which is just one swipe – it is a very pigmented true red.   Reds often pull quite pink on me (see, for example, Wet n Wild Hot Red here), and from the swatch, this also looks like it might pull pink. But, when applied, it is a very true red.  It starts off with a slight glossy finish, and (like most lipsticks) eventually wears into a semi-matte finish.

Rouge d' Armani 400 swatch

Rouge d’ Armani 400

Rouge d’ Armani 400 – after four hours

The formula is excellent.   It is very long lasting; after 4 hours I thought it looked freshly applied, though in comparing the swatches, it obviously isn’t. Still, I think it looks fantastic for four hours of wear! I haven’t worn it more than four, but I would not be surprised if it wore a full eight.  After I removed it, it left an even stain that wore for several more hours.

I rarely find lipsticks drying – I wear a lot of mattes – and this was no exception. I found it very comfortable and moisturizing.  It’s also very lightweight; I forgot that I was wearing it.

Overall? Love, love, love. The color is fantastic, the formula is perfect.  The only thing I wish I could change is the price – $30. Still, that’s less than Guerlain’s Rouge Automatique’s at $35, and I might like this formula even better.

Rouge d’Armani lipsticks are available at, as well as other department stores.


This post is from Project Swatch. All rights reserved.