I’ve been hearing about Rimmel’s liquid lipstick, Apocalips, for months – it’s been available in the UK since January or so – and hoping Rimmel would bring it to the US. And, it’s finally arrived, under the name Show Off Lip Laquer! I believe the formulas are identical, but I can’t find the UK ingredients to confirm (the US ingredients are listed on Drugstore.com, here - you can also puchase all the shades there, though most are out of stock at the moment).
The UK has eight shades available, and the US has 14 shades (all eight UK shades plus six more shades). I prefer cremes to shimmers, so I bought both of the US-exclusive cremes, plus a couple of the UK/US shades that appealed to me.
UK & US shades:
- Big Bang (creme) *swatch below
- Apocaliptic (creme) *swatch below
- Stellar (creme) *swatch below
- Nova (creme)
- Galaxy (shimmer)
- Celestial (creme)
- Luna (creme)
- Nude Eclipse (creme)
-Aurora (creme)*swatch below
-Comet (creme)*swatch below
-Light Year (shimmer)
-Out of this World (shimmer)
Big Bang is a true bright red.
Apocaliptic is a bright cool pink. I love this kind of pink!
Stellar is a bright warm coral pink.
Aurora is also a warm coral pink, but it’s not as bright as Stellar – it’s much more toned down. I think this one is my favorite.
Comet is a pink/brown. It will be a my-lips-but-better on some, and a nude on others. This is probably my second favorite – it’s surprisingly flattering!
As I think you can see, all five of the shades I purchased are incredibly pigmented. They can go on a little bit patchy, so I found the best way to apply them was to apply one layer, blot, and apply a second layer for even color. If I did this, I had no trouble with patchiness, and the color looked good for several hours. I did find that after a couple hours (3-4), these had a tendency to look very matte in a not-great way, and some lip balm or gloss really helped refresh them.
I like the applicator shape; it has a little hollow that holds product, which makes it easy to get just the right amount on my lips. The applicator is also fairly pointed, which helps to get a clean line around the edge of my lips.
Note that these do have moderately strong artificial fruity scent. I don’t like it, but it’s not something that will prevent me from using the product, and it fades quickly. It’s not nearly as bad as as the scent of Rimmel’s Kate lipsticks, which are so strongly scented that I avoid using them. Still, if you’re particularly sensitive to smells, you might want to skip these.
Overall, if you are a liquid lipstick fan, I would definitely recommend picking up one of these to try out! They’re available online at Ulta.com & at drugstore.com. However, they are a permanent product, so there is no rush to buy them, and they should eventually show up in Rimmel displays at all drugstores.
*I purchased the product(s) featured in this post. This post contains one or more affiliate links. Please see my disclosure policy for more information.