One of the products that is getting a lot of buzz right now is Maybelline’s new Color Elixir lip product. I’ve heard some say that it’s meant to be similar to YSL’s Glossy Stains and L’oreal’s Shine Caress Gloss stains – I have a comparison of those two products here - but it’s a very different product. It’s marketed as delivering “the color of a lipstick, the cushiony care of a balm, and the glass shine of a gloss.” Note that it is not marketed as a stain, and on me, it doesn’t stain more than your typical lipstick.
I purchased two shades, Intoxicating Spice and Signature Scarlet. The below photo is a little bit washed out (sorry!), but you can get an idea of the color and the texture.
I really like the Color Elixirs, but I don’t think they live up to Maybelline’s claims. Notably, they are significantly less pigmented than a lipstick, though they are quite reasonably pigmented for a gloss or balm. I find the promo image especially misleading – there is no way to make Signature Scarlet, worn alone, look like the below photo.
The Colors Elixirs live up to the claim of being balm-like much better, as they do have a cushiony feel and I find them moderately moisturizing. They’re actually one of the most moisturizing colored lip products I’ve tried, though less moisturizing than some of my non-tinted lip balms. They have an average amount of shine for a gloss.
Overall, and despite the advertising deception, I do really like the Color Elixir gloss/balm/whatevers. They’re comfortable to wear, and Intoxicating Spice in particular is a really lovely everyday shade – I’ve been wearing it to work frequently since I purchased it a few weeks ago. The temporary displays are widely available in drugstores now, and I believe they’ll be up on the Maybelline wall soon. If you can’t find them locally, they’re also available on drugstore.com.
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