Maybelline Master Shape Brow Pencil Review, Swatches, Comparison

Purchased – Affiliate Links

Maybelline Master Shape pencil

I realized recently that I’ve almost used up the Maybelline Master Shape brow pencil that I bought a few months ago, but haven’t reviewed it yet. The Master Shape pencils come in four colors (Blonde, Auburn, Soft Brown, and Deep Brown) and retail for around $8 at drugstores. They are available online at &

As you can tell by the amount used, I like the pencil. However, I don’t have time to write out a full review today. So, here’s quick pros & cons list.


  • Moderate pigmentation makes it easy to use
  • Slightly waxy to hold [relatively tame] brows in place
  • I like the shape of the included spoolie
  • The spoolie end comes with a cap as well, so it doesn’t get damaged in your bag
  • Good color for me – not too warm


  • Impossible to draw a fine line  – better for shading an area. I don’t think it would work as well on sparse brows.
  • Soft enough that it has to be frequently sharpened – I doubt it would last me two months of daily use.

I find brow pencils are often difficult to swatch on skin, so I have paper swatches for you today.  I’ve swatched several pencils plus all of the brow pens I own. The top row is the Maybelline Master Shape in Deep Brown; the Shu Uemura hard forumula pencil in Seal Brown (which I don’t like very much), and the pencil side of the Browlash Ex Water Strong Brow Pencil in Greyish Brown (which I love – reviewed here). The bottom row is Milani’s brow pen in Dark Brown (reviewed), a K-Palette Real Lasting Eyebrow pen in Grayish Brown (I like it), and the pen side of the same Browlash. The color is a little off in the photo, but you can see that the Milani is very warm, the Maybelline is a cool brown, and the other four are even cooler/ ashier grey-browns.

eyebrow pencil swatches

click to enlarge

Here’s a before / after of the Maybelline applied:

Maybelline Master Shape brow pencil: before & after

Maybelline Master Shape brow pencil: before & after

Given that my brows are fairly full, I generally don’t try to draw in individual hairs – I just shade the whole brow area to add definition. The Maybelline Master Shape pencil works well for this, and I have been using it regularly when I want to do my brows quickly and end up with a soft, natural look. And, the biggest endorsement of all – I am planning to repurchase!

What’s your go-to brow product?

*I purchased the product(s) featured in this post. This post contains one or more affiliate links. Please see my disclosure policy for more information.

  • Bellyhead

    All these cool brow colors! <33 I have enough brow products to last until the zombie apocalypse, but this maybelline looks fantastic. I love having a brow spoolie with the product, too.
    Your brows looks fanastic (even without the brows enhanced)!

  • Zoe Dubs

    I bought this the other day – I love the colour, it’s not too warm or orange. In fact, I use the BLONDE one when I have black hair! It’s the perfect ash brown i’ve been searching for!

    Love Zoe x
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    • I agree that ashy browns marketed towards blondes can be great for the dark-haired 🙂

  • Kassidy

    I’m really glad you wrote this post! I’ve been looking for a good brow pencil for a while and this one seems to be the winner!

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  • MAC Omega eyeshadow for me.