I’ve been lusting after the It Cosmetics Naturally Pretty palette since I swatched it at Ulta a little while back, and due to the (still ongoing!) 25% off Friends & Family sale on the It Cosmetics website, I decided to bite the bullet and buy it. I’ve only had it for a couple days, but due to the aforementioned sale – which ends at midnight on April 8th – I thought I should post swatches now rather than later.
First, let me say that I hate the packaging of the palette. It’s functional – it has a big mirror and securely closes with a magnet – but I find the pink suede quite unattractive. I bet it’ll get dirty fast, too. Note that the shadows are on the small size – .8g each, except the Transforming Pearl shade which is 1.82g. For comparison, a MAC eyeshadow is 1.5g.
The gimmick behind this palette is that it’s all mattes and includes a “transformer” pearl shade. I have two problems with this. First, the “matte” shades aren’t truly matte – they all have a (gorgeous) satin finish. This is actually why I bought the palette – I love the finish – but it bugs me that they’re called matte. Second, the oh-so-special transformer shade is just a regular shimmery ivory. It more or less works to add shimmer – but so does every sheerish, shimmery eyeshadow.
In terms of eyeshadow quality, the shadows are very soft and buttery. They swatch absolutely beautifully, but I’ve actually had a little bit of trouble applying them to the eye – they tend to sheer out when applied. Granted, I’ve only done two eye looks with these, so maybe I’ll figure out a better way to work with them.
I know I’ve said a lot of negative things about the palette, but let me emphasize that the shades are absolutely gorgeous – great colors and a beautiful texture. Despite the packaging, the small pan size, and the slight difficulty I’ve had with application, I am loving this palette thus far!
You can buy the Naturally Pretty palette on the It Cosmetics website, at Ulta (online and in some stores), and at QVC.com (where it’s a few dollars less than full price and includes a brush, but there’s a waitlist).
What do you think – does this palette look good to you?
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