Flower Time Willow Tell Color Play Creme Eyeshadow: Review & Swatches

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Flower Time Willow Tell Creme Eyeshadow

I recently purchased two items from the Walmart-exclusive Flower by Drew Barrymore makeup line (available online and in some stores), and I’ll be reviewing both for you today.  First up – Color Play Creme Eyeshadow in the shade Time Willow Tell, which retails for $8.

First: Packaging. Part of the premise behind Flower Makeup is that it is prestige-quality makeup in high quality, more luxurious packaging for an inexpensive price.  As with any makeup line, the quality of the items vary, but packaging wise, I personally think they completely missed their goal. To me, the packaging looks and feels extremely cheap and tacky – white plastic? Really? It is reasonably functional and sturdy, but not only is it not luxe, it’s some of the least attractive drugstore packaging I’ve ever seen.  Additionally, they neglected to label the plastic with the shade names of the products; only the peel-off labels (which seal the products closed) have shade names.

Flower Time Willow Tell Creme Eyeshadow

Texture-wise, this is a really interesting product.  I first read about it on Nouveau Cheap, and I was intrigued by G.’s detailed review – a whipped mouse that never dried down, but didn’t crease, even on her oily skin?   I suggest reading her review, as she had a totally different experience with this product than I did (it creased for me; more on this later).  I do agree with her about the texture in the pot; it’s sort of cool-whip-esque, and totally different from any other eyeshadow I have tried.

Flower Time Willow Tell Creme Eyeshadow

Time Willow Tell is a very sparkly icy sage green.  In the swatches below, I’ve applied it two ways; the left swatch is a single thin, blended layer, and the right swatch is multiple layers.  As you can see, one layer gives a lot of sparkle and very little color; multiple layers give a little color, but it’s still quite sheer. I found that it was not possible to build it to an opaque color.

Flower Time Willow Tell Creme Eyeshadow Swatch

Natural light: one layer, multiple layers

Flower Time Willow Tell Creme Eyeshadow

With flash: one layer, multiple layers

I tried wearing this on my eyes several ways.  As an extremely sheer wash of sparkle only it works well enough and doesn’t crease – there really isn’t enough product there to crease.  Layered about as heavily as in the second swatch – which is really quite sheer and not very heavily layered at all – it creases very badly within a few hours on me, either alone or over primer.  If worn the same way but set with face powder or eyeshadow (I chose a sheer shade, but I imagine layering on an opaque eyeshadow would work as well), it works for me and does not crease. It has a little fallout throughout the day, due to the sparkle.

Overall, I found this product mildly disappointing.  I was hoping that I would be able to get a richer, more opaque color out of it; instead, it’s quite sheer.  I don’t really mind using a primer and setting it with powder, though of course I would prefer it if I could use it alone.  I won’t be purchasing any more of these shadows, and I don’t recommend them.

*As noted in this review, I purchased the featured product. This post contains an affiliate link. Please see my disclosure policy for more information.

  • waymire

    As for the opacity.. I think you got a bad color. I have two Mum’s the Word and Flirty Floret and they are both quite pigmented. The consistency is weird, but they do apply well with a brush and blend out nicely, a little goes a long way. My experience for performance is that they will crease across the crease of the eye, but not on the lid, when worn alone. That is with Milk of Magnesia and primer and NOTHING creases on me when I wear them, so I imagine without primer it would be a hot mess. If I wear shadow over it I’m good. They are really pretty, but I do not plan on buying more. I find it a bit too thick to use as a base, and they are so dimensional shadow does not sit on them as nice as I would like.. I much prefer my color tattoos or any of numerous gel liners…. and pretty as they are, they just are not reliable used alone.

    I have two of the shadow quads, Smoke and Mirrors and Foxy Browns.. FB was great.. S&M was a big fail. The 3 matte shades are very dry and powdery. FB has a matte shade as well, and it’s fine, not sure what happened with S&M.

  • pharmacypretty

    I totes agree about the packaging. Especially those flower shaped compacts. Very gimmicky and not something I would want to pull out to use in public.

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