Almay Color + Care Liquid Lip Balm Review & Swatches

Purchased & Press Sample – Affiliate Links

Almay Liquid Lip Balm

Almay has generally been a brand I’ve overlooked – they just didn’t have many products that intrigued me. In the last year or so, they’ve been coming out with some interesting new items. I was very intrigued by the Shadow Softies, though unfortunately they didn’t work for me. Quite a while back, I received one of Almay’s Color + Care Liquid Lip Balms ($4.99 at, and I liked it enough to purchase two more shades.

Almay Liquid Lip Balm swatches

The Almay Liquid Lip Balms are really a moisturizing gloss. Texturewise, they remind me of Maybelline’s Color Elixir glosses (reviews) and the L’oreal Extraordinare glosses (review), but they are much less pigmented than either of those two products. The Almay glosses range from quite sheer to moderately pigmented.  And – yay! – they not overly scented like the Color Elixirs or Extraordinares. They have a faint sweet scent and no taste.

Almay Pink Pout Liquid Lip Balm swatch

Pink Pout

Pink Pout is quite sheer and a little bit milky. I don’t like this shade very much.

Almay Apple A Day Liquid Lip Balm swatch

Apple A Day

Apple A Day is a gorgeous warm red. Definitely my favorite!

Almay Liquid Lip Balm Just Plum

Just Plum

Just Plum is a lovely purple-berry. I really like this one too.

Have you tried these glosses? And is there anything else from Almay that I am overlooking and should try out?

*I received the Apple balm as a Klout Perk. I purchased the other two shades featured in this post. This post contains one or more affiliate links. Please see my disclosure policy for more information.

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  • I love these! I have about 5 of the colors. They are nice to have on hand.

  • Ooh, Apple a Day- stunning! xo

  • hmmm i haven’t tried these yet but i do love the elixirs and the extraordinaires. they look pretty pigmented in the photos! (even though you say they’re less pigmented than the others)

    • I agree that they have decent pigmentation – but compared to the L’oreal & Maybelline, the Almay are less pigmented overall, I think.