E.L.F. eyelid primer
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Given my success with NYX HD eyeshadow primer – it’s my daily eyeshadow primer now – I decided to try an even cheaper eyeshadow primer, the ELF (or is it E.L.F.?) $1 eyelid primer. I have normal (non-oily) eyelids, so the most important purpose of eyeshadow primer for me is to intensify eyeshadow color; almost any primer is sufficient to prevent creasing.
To cut to the chase: the ELF primer failed completely to intensify eyeshadow colors, and I am pretty sure that it actually decreased the wear time of my eyeshadow.
First, the packaging: the ELF eyelid primer is in tube, with a doe-foot applicator. I’m fine with that style of packaging. Squeeze tubes (like Too Faced Shadow Insurance) seem more hygienic, but I actually find the tube-with-doe-foot easier to use, because it’s easier to control how much I use. I usually lightly tap the applicator to my eyelid, which applies a tiny little drop – then I blend out with my fingers.
heavy swatch // mostly blended swatch
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When I first swatched the ELF primer, I was taken aback – texture of the ELf primer was lightly grainy, a little bit separated with some very small chunks. Ew. The color was fine – it’s similar to my skintone, and blends out to be almost invisible.
Next, to test out how the primer intensifies eyeshadows, I took a shimmery eyeshadow with sheer to medium pigmentation (NARS Lhasa), and swatched it four ways; alone, over Too Faced Shadow Insurance, over NYX HD eyeshadow primer, and over the ELF $1 eyelid primer.
eyeshadow primer comparisons
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As you can see, TFSI and the NYX primer intensified the eyeshadow significantly; the ELF swatch is slightly more intense than the “no primer” swatch, but significantly less intense than the other two primers.
So, I thought I would swatch a fairly sheer, matte shadow over the same primers to see how it performed. This is the red side of the NYC halloween Devilish Duo.
more eyeshadow primer comparisons
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Again, Too Faced Shadow Insurance and NYX HD primer intensified the shadow beautifully. The NYX application looks a little less smooth than the TFSI one. However, the ELF eyelid primer did not intensify the eyeshadow at all – it looks identical to the sheer application that you get without any primer at all.
So – ELF eyelid primer is a poor choice for intensifying eyeshadows. But how does it perform at preventing creasing?
As I said, I rarely have any creasing – my eyelids just aren’t oily. But, on the day I tested out the ELF primer, my eyeshadow didn’t just crease. When I checked back after two hours, it was about 50% missing – it had just disappeared entirely. I had put ELF primer on one eye and NYX HD primer on the other eye, and the NYX eye still looked perfect. So, I’m comfortable in stating that the ELF primer is terrible at extending eyeshadow wear as well.
One last note: I don’t hate ELF – I have several ELF brushes I use regularly (in general, the studio line is soft and well made), and I’ve tried several other products that were nice quality as well. ELF does a great job of making affordable, good quality products overall – but like every brand, they have some hits, and some total misses – and the eyelid primer is a total miss.