Jordana is one of my favorite drugstore brands – very inexpensive and generally good quality – so I was excited to see that they’ve released some new products. I bought several to test out and review, and first up I have four of the new 12-Hour Made To Last Eyeshadow Pencils.
Here’s the new section of the display, where you can see the eight available colors. The four neutrals are all matte (Eternal White, Stay-On Black, Tenacious Brown and Continous Almond), and the four colors all have shimmer or glitter (Pink Evermore, Aqua Last, Prolong Purple, and Endless Emerald). As you can see, they retail for $4.49 at my Walgreens, which means they’re probably going to be about $3.99 elsewhere – the Walgreens stores around me tend to charge more than MSRP.
It’s barely visible in the display photo, but the pencils are shrinkwrapped, which I always appreciate. The pencils need to be sharpened – they are not twist-ups.
Eternal White // Continous Almond // Prolong Purple // Endless Emerald
Texturewise, the two matte pencils I bought were extremely creamy, almost to the point of being slippery. They are very, very soft, and although they are opaque in one swipe, they sheer out when blended.
Eternal White // Continuous Almond
The colored pencils are not quite as soft and slippery feeling as the mattes, but they are still softer than any other eyeshadow pencils I have tried (NYX jumbo eye pencils, Milani Shadow Eyez, Rimmel Scandaleyes, & UD 24/7). Prolong Purple was somewhat sheer when blended, and Endless Emerald is relatively opaque when blended, especially for a cream product. Both have micro glitter which becomes more visible when blended out.
Prolong Purple // Endless Emerald
The soft texture of the pencils made me concerned that they might slide around or crease, but they dry down quickly to a fairly immovable finish.
I bought the two mattes to use as bases, and I’m quite pleased with them thus far – they help eyeshadow colors pop, it’s easy to blend on top of them, and they haven’t creased on me at all. I’ve worn the purple on it’s own, and had some very faint creasing after about an hour. Since it’s hard to get it opaque enough, I’ll probably stick with using it as either a base or as an eyeliner. I’ve been wearing the green on my waterline today, and thus far it’s holding up very well – it looks almost perfect after four hours, which is a long time for me! I think the green will probably work better than the purple as an eyeshadow, since it’s more pigmented and thus fewer layers are needed.
I also have comparisons with a few similar eyeshadow pencils.
Milani Almond Cream // Jordana Continuous Almond
Milani Almond Cream and Jordana Continuous Almond are extremely similar. The colors are not identical, but very very close. The textures are noticeably different – the Jordana is much more slippery feeling. I prefer the Milani.
NYX Milk // Jordana Eternal White
NYX Milk and Jordana Eternal white are matte whites, so identical in color, but again the textures differ. The NYX is not as smooth or creamy, and I find that it’s more likely to crease on me, because it doesn’t dry down as thoroughly. I prefer the Jordana.
Rimmel Paranoid Purple // Jordana Prolong Purple // UD 24/7 Delinquent
The Rimmel (reviewed here) is the shimmery, but not glittery, so although it’s close in color to the other two, it’s not a dupe. It gets very sheer when blended out. The Jordana and UD look like dupes to me, but again the textures differ – the Jordana is a touch softer than I prefer, and the UD is a touch harder than I prefer. I don’t really have a favorite out of these three.
Overall, I really like the Jordana pencils, especially when used as eyeliner or as eyeshadow base. I’m glad to have an alternative to NYX Milk, and if you missed out on Milani’s limited-edition neutral Shadow Eyez, the matte Jordanas are a great alternative. Recommended!
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