E.L.F. makeup is definitely hit or miss, but they have some amazing products for very little money, so I keep going back! The website had a 50% off sale over Black Friday / Cyber Monday weekend, so I purchased everything I had been wanting, plus perhaps a little more to get free shipping.
I spent $35 for this:
Six lipsticks, three glosses, two tinted balms, one eyebrow gel, one glitter eyeshadow primer, two liquid blushes, one eyeshadow, one highlighter, and eleven brushes. I haven’t tried everything yet, but I have swatches plus some thoughts about the (new, or at least new-ish) Studio Moisturizing lipsticks and the not-so-new Essential Lipsticks.
First up: the Studio Moisturizing Lipsticks, which sell for $3 each (full price) and are pictured at the top of this post. These are fantastic – creamy but not too slippery in texture, no taste, light vanilla scent. They sit very nicely on the lips as well. Both colors I bought, Ravishing Rose and Red Carpet, are flattering and pretty – I especially like Ravishing Rose.
The packaging is great too – the casings are lightweight metal, not plastic, so they feel much more nicer than most drugstore lipsticks (and even some high end lipsticks!). They don’t seem to be particularly long-lasting, but since they don’t dry out my lips that’s not a dealbreaker for me. I love both of the ones I bought, and I will definitely be buying more the next time I place an order.
Red Carpet // Ravishing Rose
ELF Moisturizing Lipstick – Ravishing Rose
ELF Moisturizing Lipstick – Red Carpet
The Essential lipsticks, however, are not so good. They have a slight chemical scent; they don’t apply smoothly; and the packaging is barely functional. Not only does the lipstick bullet not fully retract, but I had trouble twisting all four of them up & down. That said, Posh is a great color and they are only $1 each (full price).

ELF Essential lipsticks

Seductive // Gypsy // Voodoo // Posh

Seductive // Gypsy // Voodoo // Posh
Posh
See anything you like?