Tag Archives: almay shadow softies

Almay Shadow Softie in Smoke – Swatches & Quick Review

Purchased – No Links
Almay Shadow Softies display

Almay Shadow Softies display at Target

It’s the time of year when the drugstores are full of new products, both limited-edition holiday collections and new permanent items. I’ve been trying to buy less lately, but I have purchased some of the new offerings – most recently, one of Almay’s new (& permanent) Shadow Softie cream eyeshadows.  Note that the Target display above does not have all of the available colors; Nouveau Cheap posted a picture of a different display that states the collection has twelve colors.

When I first saw the display, I wasn’t sure if these were powder or cream shadows – “whipped” certainly implies cream, but before you touch them, they very much look like powders.  I bought one shade, Smoke, to test out.

Almay Shadow Softies - Smoke Almay Shadow Softies - Smoke-2

The texture of this eyeshadow is really interesting – it’s very different from any eyeshadow I’ve tried before. When I first touched it, I couldn’t tell if it was a very silky powder or a dryish cream; it sort of feels like a hybrid cream/powder. Continue reading