IMATS Los Angeles 2014 Recap & Purchases

Purchased – No Affiliate Links – Press Pass

IMATS 2014 - header

IMATS Los Angeles, a huge makeup trade show, was last weekend.  Today, I have a recap for you of the show.

I’m going to tell the story in pictures, so this is very pic-heavy.

OCC at IMATS 2014

OCC booth right before the doors opened


imats la

So much makeup! Clockwise from top left: Inglot, not sure , OCC, LA Girl

NYX at IMATS 2014

NYX booth before the doors opened – it was HUGE – you can see two of the four sides.

OCC Plastic Passion-2

OCC’s Spring 2014 collection, Plastic Passion


OCC Plastic Passion lip tar swatches

OCC Plastic Passion lip tar swatches:
Hollywood // Pleasure Model // Kimber //Rollergirl // Mannequin // Pool Boy

It’s hard to tell from the photo, but Hollywood & Pleasure Model are metallic, and the other four are cremes.

OCC Plastic Passion nail polish swatches

OCC Plastic Passion nail polish swatches:
Automaton // Seething Lingerie // Pleasure Model // Vapid // Pool Boy // Deven Green

Besame at IMATS 2014

Besame Cosmetics – I didn’t have time to really check it out, but they have a store in Burbank which I’m going to visit soon.

IMATS 2014 Kaoir

Ka’oir – such gorgeous lipstick colors

makeupgeek IMATS

One of the best things about IMATS is getting to check out online-only brands in person. However, they tend to have extremely long lines. Makeup Geek, Sugarpill, and Sigma were all at IMATS, but I couldn’t brave the lines!


IMATS 2014

I only attended one class – As Pretty as a Drag Queen: Understanding and Applying Drag Techniques – taught by Courtney Tichman, the global brand manager and lead make-up artist for OCC. The model is Deven Green, the face of Plastic Passion.

IMATS 2014 sfx

The special effects makeup / bodypainting was amazing.


Selfie outside, just because!

And I have even more pictures on my Instagram.


2014 IMATS Haul

Almost but not quite everything

IMATS 2014 purchases

MAC Masterclass brush Oval 3 (sadly no discount, but I have been wanting to check it out).

IMATS 2014 purchases-2

MAC Strobe Cream (MAC was 20% off for non-pros)

IMATS 2014 purchases-3

Cinema Secrets brush cleanser. It is some kind of super strong solvent, so I don’t trust it on my nicer brushes, but it’s FANTASTIC for my cheap lip brushes.

IMATS 2014 purchases-4

Face Atelier Ultra Foundation

IMATS 2014 purchases-5

City Color pure silica powder. It’s really nice to be able to test out the drugstore brands that usually don’t have testers.

IMATS 2014 purchases-6

OCC Rollergirl lip tar

IMATS 2014 purchases-7

I was very restrained at Hakuhodo – only two brushes. The G5523 is supposedly a MAC 217 dupe but softer, and the G5515 is the tinest pencil brush ever – this is a second one, because I use it almost every day.

IMATS 2014 purchases-8

A few NYX items, including the new Butter Lipstick in Licorice and the new Butter Gloss shade Devil’s Food Cake.

IMATS 2014 purchases-9

Some inexpensive powder puffs / nail art brushes / brushes from Crown Brush.

IMATS 2014 purchases-10

A glitter liner and cream shadow from LA Splash – both gorgeous!

Reviews of all my purchases will be posted eventually; please let me know if there’s something you want to know about sooner rather than later!

Have you been to a makeup trade show, IMATS or otherwise? Do you want to go to one someday?


*I received a press pass to attend IMATS, but purchased all items myself.

  • Hey Emi, ahhh this looks like fun! I’d go NUTS on Hakukodo brushes if I am ever near a stand 🙂

    • I definitely went a bit nuts the first time I saw Haku brushes in person! This is the third show I’ve seen them at, and I have quite the collection now 🙂

  • Oops, you are right! I was going by memory, never a good idea 🙂

  • jessicamazing

    I’m excited for your review of the nyx butter gloss and butter lipstick. Licorice is actually the shade I’ve been eying!

  • Jillian Wight

    excited for the review on the new Butter Lipstick and Butter Gloss!

  • Lyn (Cheap As F*ck)

    I’m interested in what you’re going to use the silica powder for. I’ve read that you can just use it as a setting/finishing powder and it’s basically the same as MUF or other more expensive powders, but I haven’t tried it myself.

  • I don’t own it, but I swatched them side by side at the show & have a poor quality picture here: Rollergirl is on the left and Hoochie is on the right – it’s a lot pinker.

  • I bought several brushes the first time I saw Haku at a show, I have a nice sized collection now though so it’s easier to be more restrained.

    I haven’t tried Parisian Spirit, but I bet the CS is just as strong – it basically dissolves all makeup immediately, including things like eyeliner & lipstick.

  • I’m curious if the Cinema Secrets cleanser is similar to Parian Spirit (which I hated…) I’m always on the hunt for a better and faster method to clean all my brushes

  • Pingback: NYX Licorice Butter Lipstick and Devil’s Food Cake Butter Gloss Review & Swatches | Project Swatch()

  • Sadly it seems to settle into my pores to some degree, but I’m working on figuring out an application method that works for me. Full review eventually for sure!