IMATS Los Angeles, a huge makeup trade show, was last weekend. Today, I have a recap for you of the show.
I’m going to tell the story in pictures, so this is very pic-heavy.
OCC booth right before the doors opened
So much makeup! Clockwise from top left: Inglot, not sure , OCC, LA Girl
NYX booth before the doors opened – it was HUGE – you can see two of the four sides.
OCC’s Spring 2014 collection, Plastic Passion
OCC Plastic Passion lip tar swatches:
Hollywood // Pleasure Model // Kimber //Rollergirl // Mannequin // Pool Boy
It’s hard to tell from the photo, but Hollywood & Pleasure Model are metallic, and the other four are cremes.
OCC Plastic Passion nail polish swatches:
Automaton // Seething Lingerie // Pleasure Model // Vapid // Pool Boy // Deven Green
Besame Cosmetics – I didn’t have time to really check it out, but they have a store in Burbank which I’m going to visit soon.
Ka’oir – such gorgeous lipstick colors
One of the best things about IMATS is getting to check out online-only brands in person. However, they tend to have extremely long lines. Makeup Geek, Sugarpill, and Sigma were all at IMATS, but I couldn’t brave the lines!
I only attended one class – As Pretty as a Drag Queen: Understanding and Applying Drag Techniques – taught by Courtney Tichman, the global brand manager and lead make-up artist for OCC. The model is Deven Green, the face of Plastic Passion.
The special effects makeup / bodypainting was amazing.
Selfie outside, just because!
And I have even more pictures on my Instagram.
Almost but not quite everything
MAC Masterclass brush Oval 3 (sadly no discount, but I have been wanting to check it out).
MAC Strobe Cream (MAC was 20% off for non-pros)
Cinema Secrets brush cleanser. It is some kind of super strong solvent, so I don’t trust it on my nicer brushes, but it’s FANTASTIC for my cheap lip brushes.
Face Atelier Ultra Foundation
City Color pure silica powder. It’s really nice to be able to test out the drugstore brands that usually don’t have testers.
OCC Rollergirl lip tar
I was very restrained at Hakuhodo – only two brushes. The G5523 is supposedly a MAC 217 dupe but softer, and the G5515 is the tinest pencil brush ever – this is a second one, because I use it almost every day.
A few NYX items, including the new Butter Lipstick in Licorice and the new Butter Gloss shade Devil’s Food Cake.
Some inexpensive powder puffs / nail art brushes / brushes from Crown Brush.
A glitter liner and cream shadow from LA Splash – both gorgeous!
Reviews of all my purchases will be posted eventually; please let me know if there’s something you want to know about sooner rather than later!
Have you been to a makeup trade show, IMATS or otherwise? Do you want to go to one someday?
*I received a press pass to attend IMATS, but purchased all items myself.